Post Production Techniques: Considering Concepts
Today I started to think about how I wanted to proceed in the Post Production Techniques project, thinking mainly that I would quite like to go down a route of advertising. I have noticed recently that advertisements have been making use of more in-depth special effects in post production, presumably in attempt to create more memorable advertisements – that therefore may encourage an audience to do/buy what is being asked. Quite a number of large brands have been using the post production effects including Evian, Skittles, Jack Daniels, Pepsi, Oral B and even government funded brands such as Drink Aware for the NHS. I think I would probably like to research more into advertisements that have used post production techniques, particularly as advertising/marketing/branding are all aspects of the media that interest me. After starting to learn some techniques and effects on After Effects I will look into the option of advertising and then start to think about where I can go with the concept and what I can then eventually create.
CHARLIE MILES 